Cette semaine, c’est Elodie, 29 ans, qui s’est prêtée au jeu. [...]  je suis une vraie fétichiste, ma marque préférée étant celle d’Alessandra Stella, une copine styliste, créatrice pour la marque japonaise  Tsuru by Alessandra Stella.[...]

(Link to see online article : http://www.flavor-magazine.com/2009/montre-moi-ton-dressing-elodie/)

Thanks to Elodie...

Japanese kicks with a French twist

Ladies shoe brand Tsuru has got a high-heeled leg up in the industry since a dynamic duo of designers, Japan-native Mariko Oikawa and French designer Alessandra Stella, took the reins last year.

Stella was a stylist and fashion designer in Paris when she met Oikawa and was invited to try her hand at designing shoes for Tsuru. She moved to Tokyo in September 2008, and since then the two women, complementing each other with their strongly contrasting styles, have designed their own lines of intricate and fantastic shoes. Oikawa's designs are feminine and flirty, painted in foamy pastels topped with lace and ribbon. Stella's are cool and tough with graphic motifs such as butterflies and skulls, and are adorned with studs. The designs are so detailed that no factory in Japan could handle them. Instead, they are made by artisans in Italy.

The brand has barely got a foot through the fashion door and yet the creations have already appeared on the haute couture catwalk in Paris and strutted across the pages of top magazines. Carried at big-name shops such as Beams, the bar is set very high for future prospects. "I'm just enjoying myself very much, and I like living here permanently," said Stella adding, "Japanese women are what we'd say, very 'feminine,' and always done up perfectly. They are a big source of inspiration for me."

(Link to see online article : http://search.japantimes.co.jp/cgi-bin/fs20091008a1.html )

Paralysie. Bouche bée. J'ai fait la hola avec ma besace.Le collection est démentielle. Rock à souhait, multi-brides divines, talons infinis, compensées travaillées, détails soignés, créations plus qu'originales, je vais me tatouer leurs modèles sur les jambes. C'est dingue, Louboutin n'a qu'à bien se tenir... Mariko Oikawa & Alessandra Stella, les deux stylistes basées au Japon de cette marque qui a tout juste 5 ans, ont reussit là où les hommes ont souvent échoué : nous comprendre, et nous faire prendre vraiment nos pieds,et les deux :) Bravo. 

(Link to see all article : http://lapetiteso-rit.over-blog.com/article-35754080.html)

Le plastique choc et chic
Tsuru by Mariko Oikawa : peps La jeune créatrice japonaise à l’univers onirique, féminin et coloré propose de jolis souliers acidulés en PVC pour se sentir bien et vitaminée de la tête aux pieds !

(Link to see article : http://mode.doctissimo.fr/chaussures/tongs-sandales-spartiates/chaussures-plastique/Tsuru-by-Mariko-Oikawa-Freyja.html)